Aviary
Case study
Overview
Aviary’s internal CMS had become difficult to manage as its product range continued to grow. Content updates required unnecessary manual work, information was inconsistently structured, and the system made it difficult for the team to maintain a clear experience across the website. This slowed down everyday operations and limited the flexibility needed to scale.
Vision
The Approach
We improved the internal CMS with a clearer structure, smarter workflows, and a more flexible content system.
The new system introduced reusable content structures and simplified the way products, categories, and technical information were managed. We focused on reducing repetitive tasks while making important information easier to access and update. The result was a more efficient internal workflow that gave the team greater control over content and supported future growth.
